The Starbucks emblem is another one of those that has retained a strong consistent identity despite rebrands to keep up with the changing times. The Colonel represents one of the most well-known mascot logos in the world (from America to Japan), despite several redesigns over the years to keep him looking modern. It was so successful in its time that it was incorporated into the state’s official slogan and anthem. There are many cities around the world producing touristy merch, but few are as iconic as Milton Glaser’s 1976 “I Love New York” logo. Lindon Leader’s classic FedEx wordmark logo is famed for its hidden arrow between the “e” and “x,” referencing the fact that the company ships packages. The company has since embraced Rand’s vision for a playfully versatile design by incorporating a number of variations to the lettermark into its official logo style guide. The classic IBM lettermark designed by Paul Rand uses thin lines to represent the speed and efficiency of their computers. The abstract shapes of the Mastercard logo.With all that said, here are some of the best of each type of logo. What the following logos have in common is the way they have stood the test of time, either by the iconic designers who created them or through an effective rebranding campaign. And yet, there are some logos that always come up time and time again in these best-of conversations. In short, there are many winners in this arena. After all, there are so many businesses around the world and so many logos being designed every day to represent them. What constitutes the best logos of all time is a contentious topic. Whatever your approach, it is important to familiarize yourself with the underlying symbolism to make sure the logo is communicating the traits that you intend. It is also common to combine symbols, harnessing the power of compound meanings or creating a visual pun. Sometimes these images have built in cultural meanings-like a tree standing for growth or a fox implying wits-and sometimes they can create their own meaning-like the iconic Apple apple or Twitter bird. Pictorial logos are based on recognizable images, like people, animals or objects. There are two main types: pictorial and abstract. The advantage of a logomark is that it associates an image with your business, creating an easily-identifiable symbol. Here are the best logos to inspire you: The best logomark logosĪ logomark refers to a specific icon that accompanies the logo’s brand name. And to make this list manageable, we’ve grouped logos by type, so whether you’re looking for a striking symbol, a lovable mascot, or a classy monogram, we’ve got you covered. To this end, we dove deep into our design database and have gathered the 99 best logos created by our Top Level designers. For this last part, it helps to have some creative logo inspiration to reference when deciding what shape your own logo should take. Getting a logo designed involves a deep understanding of your brand and audience and the ability to communicate all of that to a talented designer through a brief. The new Air India logo seems to be confusing people, the new Jaguar Land Rover logo makes it look like a company in a totally different sector and the new Nokia logo reminds us of another controversial recent rebrand.The best logos are beautiful, versatile and most importantly, memorable. Designed by New York creative agency Porto Rocha, it uses Monument Grotesk as the typeface, making an impact while being neutral enough to fit diverse genres and titles.Īnd what about the worst new logo designs? Well Elon Musk's Twitter rebrand as X has been raising eyebrows, along with the slightly ambiguous logo for his new company xAI. But this is a logo design that shows the importance of considering the whole branding system since it works as a much broader resource, serving as a framing device, like the screen itself, for footage, stills from the festival archive and even film titles on cinema marquees. Okay, so the logo's just a cinema screen? Well, yes. The proportions of the horizontal rectangle were chosen to represent the standard cinematic widescreen aspect ratio of 16:9. The new logo for the Sundance Film Festival looks very simple compared to some of the designs on our list, but despite its simplicity, it also packs in very relevant symbolism. A simple but cinematic new logo for the film festival (Image credit: Sundance Film Festival / Porto Rocha)
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